Fit before spend
ICP × Offer × Channel = Fit
César
Portfolio · Currently in CDMX
Scalingacquisition,monetization&growthsystemsacrossLATAM.
A Growth operator scaling paid, funnels & monetization across LATAM.
Companies · Brands · Markets
Operating across industries, markets & brands.
Selected Work
Ledger of outcomes.
Four operations where paid, creative and data compounded into a headline number.
Platzi
Growth Acquisition Manager · México · LATAM
Leading acquisition operations across LATAM: high-scale campaigns, promotional cycles and cross-functional execution between paid media, creative, lifecycle and CRO.
LATAM
Markets orchestrated
Scale
Acquisition systems
Cross-fn
Paid · Creative · CRO
Rev-driving
Promotional cycles
Experience
Eight years of compounding.
- 2023 — PresentGrowth Acquisition ManagerPlatzi
Scaling LATAM acquisition systems. Coordinating paid, creative, lifecycle and CRO across promotional cycles and markets.
- 2022 — 2023Performance Marketing LeadJusto
Ran paid budgets across MX, CO, CR, CL, PE for 25+ F&B brands.
- 2021 — 2022Performance & Growth SpecialistEnergía Nutritiva
Built the paid engine that produced 90% of company revenue.
- 2019 — 2021Performance & Growth SpecialistInstituto 11
Launches + evergreen funnels for digital products across two years.
- 2018 — 2019Financial Business AnalystFord Motor Company
Cost analysis and reporting supporting budget adherence.
Operating Principles
How I operate.
Systems beat channels
Traffic → Convert → Retain → Reinvest
Compounding loop
Test · Learn · Scale · Repeat
Velocity of learning
Ship weekly. Decide with data.
Ledger of outcomes
Compounded growth, receipts included.
Eight years operating acquisition, monetization and performance systems across LATAM.
Certifications
Continuously certified.
MetaPerformance Marketing · Media Planning · Media Buying · Discovery Commerce · Digital Marketing×5
GoogleAI-Powered Performance · Shopping · Analytics IQ · Display · Search×6
ReforgeMonetization & Pricing Strategy×1
EF SETEnglish C2 Proficient×1
SpotifyAudio Ads · Podcast Advertising×2MetaPerformance Marketing · Media Planning · Media Buying · Discovery Commerce · Digital Marketing×5GoogleAI-Powered Performance · Shopping · Analytics IQ · Display · Search×6ReforgeMonetization & Pricing Strategy×1EF SETEnglish C2 Proficient×1SpotifyAudio Ads · Podcast Advertising×2
AmazonDSP Campaigns×1
TwitterVideo Flight School×1
IAB SpainFundamentos de Marketing Digital×1
EOIComercio Electrónico×1
Sta. María la RealProductividad Personal×1AmazonDSP Campaigns×1TwitterVideo Flight School×1IAB SpainFundamentos de Marketing Digital×1EOIComercio Electrónico×1Sta. María la RealProductividad Personal×1Growth is all you need
Eight years of paid, creative and data — compounding one pixel at a time.
About
Hi, I'm César Cuéllar.
I build scalable growth systems focused on acquisition, monetization and operational execution. My work is centered on leading acquisition and performance initiatives across LATAM — coordinating paid media, creative strategy, CRO, own channels, SEO, design and revenue ops.
Beyond campaign execution, I focus on building repeatable growth infrastructure: aligning traffic, monetization, data, experimentation and operational cadence to drive sustainable business growth.
Connect on LinkedInDepartures
Next train on track one.
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